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Where We're Headed in 2024 | 5 Year Vision & New Programs Launching

by Jason Berry, Chief Strategy Officer

You are making it possible to launch new programs in 2024, that will literally be changing lives in some of the most unreachable and underserved areas on the planet. We’ve spent the past six months planning new five-year initiatives that are starting this year.

Why 5 years? Good question!

We’ve set an ambitious goal to see 100% of each unreached region where we work have access to clean and living water by 2028.

• One region is 96% unreached with the gospel.
• In another region, over 56% of people lack access to clean water.
• In another region, girls are walking on average 4 hours to get water.
• And in one of the most water stressed regions in the world, over 69% of the population lack access to a clean water source nearby.

    Alongside our partners, we’ve researched strategic regions where the need for clean water is great and can be met within five years. In doing so, we’re also prioritizing regions where the majority of the population is unreached with the gospel.

    The majority of the unreached live in the 10/40 Window (see map below), a geographic area encompassing North Africa, the Middle East, and Asia. To be "unreached" means you are likely to be born, live, and die without ever hearing the good news—or even meeting a Christian. The 10/40 Window happens to be where the majority of the need for clean water is and where our programs are in 2024 on.
    The 10/40 Window and the intersection of the water crisis - neverthirst works in 8 countries, majority in the 10/40 window

    Here's the 4 goals over the next 5 years.

    In every region, from the mountains of Nepal to the desert of Niger, our local partners are putting your dollars to work to see these goals come to fruition.


    Your giving is making it possible to break new ground and start new 5-year initiatives that will give people experiencing desperate need across Africa and Asia access to clean and living water. Thank you so much!

    Have questions on our regional strategy or 5-year goals? We'd love to share more. Contact us here.

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